Facebook™ Ads Simplified

for Client Account Managers

This course is for you if you are a Client Account Manager, a Social Media Marketer looking to level up their client communication, or someone who is new to digital marketing looking for a role in the agency world.
Start now

Course curriculum

  • 1

    Welcome to DOT Facebook™ Ads Lab for CAMs

    • A message from Emma
  • 2

    Ads Manager

    • Ads Manager Overview

    • Campaign View

    • Campaign Types

    • Ad Sets

    • Ads View

    • Ad Edit View
  • 3

    Events and Audiences

    • Events Manager Overview

    • Pixel Settings

    • Custom Conversions

    • Audiences Overview
  • 4

    Client Reporting

    • Create Custom Report

    • Client Reporting

    • FB Reporting Notes

    • Reporting in Google Sheets
  • 5

    Onboarding a Client to Facebook

    • Access from Clients
  • 6

    Final Steps

    • Top Tips for being a Facebook Ads Agency CAM

    • Congratulations!

I wouldn’t hesitate to recommend DOT & Co!

Matt Jones, Agency Owner

We’ve loved every step of the process with DOT & Co – they are super focused on making their service work for our individual needs, they have great knowledge, and nothing is too much for them to figure out – even if we do keep testing them! The team are highly focused on making every interaction with us worthwhile and successful, but they are also super nice people who clearly care deeply about the role they play in our business. I wouldn’t hesitate to recommend DOT & Co! Go for it!

DOT Facebook™ Ads Lab

DOT & Company has had the joy of managing hundreds of clients with multiple digital advertising agencies. We've developed an understanding of Facebook from the client side, and can't wait to share our step-by-step walkthrough with you.

Get started now

What You'll Learn

It's all here!

In these 5 modules and 16 lessons, you'll get an overview of Ads Manager, a walkthrough of the Events Manager, an Audience overview, and ad reporting guidance. We'll also go through our top tips for being a premium Client Account Manager for Facebook™ Advertising Agencies.

The Key Takeaways

In this course, you'll see a walk through of real examples in Facebook™'s Ads Manager, Events Manager, and Business Manager.

  • How Campaigns, Ad Sets, and Ads are set up and structured. We'll walk through what you need to know as a CAM.

  • What the Events Manager looks like, how to check the Pixel, and how to set up Custom Conversions.

  • The step-by-step process for onboarding a new client in Facebook, with all the access you need.

  • Our top tips for delivering meaningful insights to clients, how to find the answers you need, and how to level up your learnings.